On 13/04/2020, Mango Digital - a member firm of GroupCom, and YouNet Digital - from YouNet Group was officially formed into a strategic cooperation as "Mango Digital linked with YouNet". The partnership is considered as an alliance between a Digital Agency with a data ecosystem - based on Vietnamese first SocitalTech foundation. Mango Digital linked with YouNet is positioned as a "Data-drivenCreative Agency".
From left to right
Mr. Nguyễn Hải Triều (Co-founder, Vice President of YouNet Group)
Mr. Nguyễn Anh Hòa (Founder, CEO of YouNet Group)
Mr. Lucas Phạm (Managing Director of Mango Digital linked with YouNet)
Mr. Phạm Hoàng Long (Founder of GroupCom - including Mango Digital & Choo Communications)
Against the trend where Vietnamese Agencies merge with global Creative/ Advertising corporation, Mango Digital and YouNet Digital yet come after the same goal: set up a Creative Agency managed directly by Vietnamese, devotedly contributing to Vietnamese Creative & Advertising field. With this Data and Creativity "marriage", Mango Digital will leverage the privileges from SocialHeat - the marketing-leading social listening tools (which Buzzmetrics and YouNet Media are working on) and YouNet Group`s SociaLift (a statistical platform that classifies, appraises and measures influencers) to generate creative campaigns that "scratch the itchy point", also to leverage “social property" to effectively spread out brand`s message. Mango Digital linked with YouNet is now a tiger with added wings with the powerful competitive advantages in Creativity in the Vietnam market.
Mr. Lucas Phạm, Managing Director of Mango Digital (recently Mango Digital linked with YouNet), shared: "We definitely are excited with this strategic partnership. Ever since being founded in 2012, Mango Digital has always been insight-sensitive. We have always self-driven with the data momentum in creating communication ideas that solves clients` problems. With Mango Digital linked with YouNet, we can enhance this strong point with YouNet Group`s ecosystem, ready to serve both local and global clients` demands in integrated marketing."
Mr. Nguyễn Anh Hòa, YouNet Group CEO & Founder enthusiastically shared: "YouNet Digital has been known as a Data-driven Integrated Agency and a pioneer in providing creative solutions based on data for years. With the strategic aim to become the "marketing corporation of the New age" - oriented around "Data, Technology and Creative" - YouNet Digital lacked just a missing piece to complete the picture. This partnership with Mango Digital successfully placed an important strategic move to accelerate on the mission of achieving our goal."
With this strategic partnership, Vietnamese Creative & Advertising field is expecting impressive campaigns, ready to compete with both local & global talents.
Mango Digital linked with YouNet