ACECOOK VIETNAM
Client: Acecook Vietnam
Scope: Social Consultancy
Date: 2018 to present
ACECOOK VIETNAM
ABOUT ACECOOK VIETNAM
Since 1995, Acecook Vietnam Joint Stock Company has become a leading manufacturer of foodstuffs in Vietnam by producing and selling instant foods.
CHALLENGE
“Instant noodle is certainly unhealthy”. This misperception has been the biggest obstacle of Acecook Vietnam for a very long time.
INSIGHT
Recent years, consumers have been more eager to acquire information of what they consume.
IDEA
We have kicked-off a campaign to correct the issue. Through the brand’s fanpage, we have gradually and continuously provided users with informative content productions which have been conducted using innovative formats.
RESULT
The campaign is going-on, receiving good attention from online customers.
