Client: Acecook Vietnam
Scope: Social Consultancy
Date: 2018 to present
Since 1995, Acecook Vietnam Joint Stock Company has become a leading manufacturer of foodstuffs in Vietnam by producing and selling instant foods.
“Instant noodle is certainly unhealthy”. This misperception has been the biggest obstacle of Acecook Vietnam for a very long time.
Recent years, consumers have been more eager to acquire information of what they consume.
We have kicked-off a campaign to correct the issue. Through the brand’s fanpage, we have gradually and continuously provided users with informative content productions which have been conducted using innovative formats.
The campaign is going-on, receiving good attention from online customers.